The Journal

Notes from the studio

Honest guidance on permanent makeup, healing, and effortless beauty — written by Narmela, for her clients.

May 18, 2026 · 6 min read

Microblading Healing: What Really Happens, Week by Week

Darker, lighter, flaky, perfect — your brows go on a small journey after microblading. Here's exactly what to expect, so you never worry for a moment.

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April 22, 2026 · 7 min

How to Choose a Permanent Makeup Artist (Before You Trust Anyone With Your Face)

Permanent makeup is an investment in your face. Here are the questions I'd want my own sister to ask before booking with anyone — including me.

March 15, 2026 · 5 min

Lip Blush Isn't Lip Liner from 1995: Five Myths, Retired

Modern lip blush is soft, sheer, and custom-blended — nothing like the harsh permanent lip liner of decades past. Let's retire the myths keeping you from your best lips.

February 8, 2026 · 4 min

Your Pre-Appointment Checklist: Set Your Skin Up for Stunning Results

Great PMU results begin before you sit in the chair. This simple checklist prepares your skin to receive pigment beautifully.